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Campaign & Lifecycle Analytics for

Understand how your transactional and lifecycle emails perform, from sends and clicks to conversions. Get campaign analytics, funnels and customer insights without switching email providers.

Free early access. We read your provider's delivery events, never your email content.

All campaigns

8 campaigns detected from your message tags

Sep 27 – Oct 10
Recipients
184,302
182,557 Delivered48,912 Unique people
Opens
57.60 %
105,122 Unique Opens131,406 Total Opens
Clicks
36.62 %
66,845 Unique Clicks84,210 Total Clicks
Bounces
0.61 %
1,129 Bounced44 Complaints

Campaigns

CampaignRecipientsDeliveredOpensClicksBounced

Trial activation nudge

Subject line: Your workspace is almost ready

Trigger:
3 days after sign-up
Sender:
hello@northwind.io
Provider:
Amazon SES, eu-west-1
Last delivered:
2026-10-10 08:00 AM
Recipients
7,402
7,002 Delivered529 a day
Opens
41.00 %
2,871 Unique Opens3,604 Total Opens
Clicks
9.10 %
637 Unique Clicks803 Total Clicks
Bounces
2.90 %
215 Bounced185 Delayed

Opens/Links clicked by

Campaign Status

Top Locations

Opens · clicks

    Top Links

    Unique · total clicks

    Trial activation nudge

    Track recipient activity

    Sep 27 – Oct 10
    EmailNameStatusCountrySent On

    Trial activation nudge

    Track email clients, devices and activity by location

    Sep 27 – Oct 10

    Mostly Viewed On

    Desktop and Mobile

    Activity by Location

    2,871 opens in 41 countries

      Trial activation nudge

      Track link clicks

      Sep 27 – Oct 10
      Unique Clicks
      637
      9.10 % of recipients
      Total Clicks
      838
      1.32 clicks per clicker
      Click-to-open
      22.19 %
      637 of 2,871 openers
      Links tracked
      5
      1 link gets 64% of clicks

      Click heatmap

      % of people who clicked
      3 days in.Let's finish setting up.
      9.1%
      Your workspace is almost ready

      Two steps left: invite your team and connect your first data source. Most teams finish in under ten minutes.

      Finish setting up your workspace64.4%
      Unlock the full workspaceSee what's in Pro20.6%
      Prefer a guided setup?Book a 15-minute walkthrough14.8%
      Northwind Labs · Manage email preferences

      Links

      Unique · total clicks
        Who clicked “Finish setting up your workspace”

          Sample data. MX Zero reads delivery and engagement events from your email provider and groups them into campaigns using your tags and templates.

          SES Sends. MX Zero Understands.

          SES is all about sending emails. MX Zero connects to SES, understands your campaigns and shows you the analytics you're missing from expensive email service providers.

          In the SES console

          What you get today

          • Sending, bounce and complaint rates for the whole account
          • Message search for the last 30 days, once Virtual Deliverability Manager is on
          • Everything lives behind AWS console logins and IAM permissions
          • Alarms you assemble yourself in CloudWatch
          • Anything more means building an SNS, Lambda, S3 and Athena pipeline

          With MX Zero

          What we're building

          • Every email grouped into campaigns your team recognizes: password reset, invite, receipt, onboarding
          • A recipient lookup your support team can use without AWS access
          • Slack alerts per campaign, like “password reset delivery is under 95%”
          • Incidents explained in plain English, with the likely cause and what to check
          • Opens, clicks and delivery by country, email client, day and recipient, for every campaign

          One-click connect.30 seconds to dashboard

          No SDK, no code changes and nothing to host. Connect your provider and MX Zero turns its event stream into campaign analytics.

          • No code changes
          • Read-only access
          • Uses the tags you already send
          • Disconnect any time
          1. 1

            Connect your provider

            2 min

            Pick your provider and authorize it. SendGrid is a single click; SES and Postmark take a stack launch or a webhook URL.

            northwind-labs
            Read-only: events and stats
            Connect with SendGrid

            Adds one Event Webhook to your account. Read-only, and you can remove it any time.

          2. 2

            Events start flowing

            1 min

            Deliveries, bounces, complaints, opens and clicks arrive as they happen. Nothing to backfill or maintain.

            Listening for eventsFirst event in 38 s
            • Deliveredm•••@northwind-labs.ioTrial activation nudge
            • Deliveredj•••@gmail.comPassword reset request
            • Openedo•••@tidepool.devNew user welcome
            • Clickedl•••@kraftwerk-apps.deTeam invitation
            • Bounceds•••@gmail.comTrial activation nudge
          3. 3

            Your campaigns appear

            7 min

            MX Zero groups emails by your tags, templates and subjects. Confirm the names and the reports fill in.

            8 campaigns foundfrom your campaign tag
            • Passwordless sign-in64,210
            • Weekly activity digest61,085
            • Password reset request21,480
            • Payment receipt12,870
            • Trial activation nudge7,402
            Confirm 8 campaigns

          Questions

          Does MX Zero send my email?

          No. You keep sending with your current provider exactly as you do now. MX Zero only reads the delivery and engagement events it publishes about each message.

          Do you store the content of my emails?

          No. We keep recipient, subject, tags, template and event data. Message bodies stay with your provider.

          Do I need to change my code?

          No. Tags, categories and templates you already use become campaigns automatically; without them, we suggest campaigns from subjects and you label them once. Conversions are the one optional extra: send us the product events you care about, like workspace_setup_completed.

          Which email providers do you support?

          Amazon SES, SendGrid and Postmark first. Resend and Mailgun are next. Tell us which one you use after you join, and it helps decide the order.

          Find out your emails are failing before your users do.

          Join the waitlist for early access. We'll onboard teams in small batches.

          One email when your spot opens. No newsletter.